Helping you make an impact.

At Dart Frogg Communications, we pride ourselves on securing effective coverage for you.

Kelli Daniel

founder of Dart Frogg Communications

For nearly a decade, Kelli worked as the publicist for book imprints focusing on niche subjects at Doubleday Religion/Random House and Tarcher/Penguin. Here, she honed her skills for securing coverage in print, broadcast, and online outlets targeted to exactly the right audiences. But while many of her contemporaries sought primarily to land the “big fish,” Kelli focused on the cumulative power of multiple, carefully chosen outlets that resulted in effective campaigns for titles such as the New York Times bestseller Spy Secrets That Can Save Your Life and category leaders like The Kickass Single Mom and Broke Millennial.

Soon after establishing Dart Frogg Communications in 2017, Kelli also started working on social media campaigns for Houghton Mifflin Harcourt. Utilizing her keen research skills to find the perfect “micro influencers,” Kelli has executed dozens of successful social media campaigns for a variety of books including the Whole30 Endorsed series and titles by Martha Stewart, Tracy Morgan, Antoni Porowski, and Mark Bittman.

Kelli prides herself on securing effective coverage for her clients – whether that is through targeted social media marketing or publicity campaigns – and has a reputation for leaving no stone unturned.

Work with Me

“

Kelli is fantastic and has gotten me a ton of PR on TV, radio and print. I wouldn’t hesitate to recommend her to anyone and I plan to use her often in the future. The truth is, I’ve tried other PR folks in the past and it turned out badly, but Kelli absolutely delivered.

JASON HANSON
Spy Secrets that Can Save Your Life
New York Times Best Seller

Services

Publicity Campaigns for Authors

Customized to your needs, this option is available to clients seeking media coverage across all platforms. I take a collaborative approach, working closely with the author in order to reach the largest audience possible. Authors opting for a campaign will also receive the radio tour and guidance on content creation.

Radio Tours for Authors

Reach audiences across the country with this series of phone interviews scheduled back-to-back for the biggest impact. I draw on my established relationships with producers at nationally syndicated and regional radio shows across the country to obtain thorough and extensive broadcast coverage. I have had great and consistent success booking a considerable number of shows for authors focusing on a variety of topics.

Instagram Micro-Influencer Campaigns

Build brand-awareness with this targeted campaign to Instagram micro-influencers (accounts with 10k-80k followers). Designed for titles with mass appeal, this option will not only reach audiences specifically interested in an upcoming book, but will also help expand the author’s follower base.

Publicity Campaigns for Businesses

Get much-needed exposure for your new product with this campaign. I work with CEOs and business leaders on creating effective messaging and compelling storytelling in order to secure far-reaching online and print coverage. Media training for radio interviews is also included.

publicity coaching

Learn how to create effective publicity materials, reach your target audience, and obtain the media exposure you need using proven tools, tips, and tricks from an industry veteran. During this four-week program, you will learn everything you need to know about creating a successful publicity campaign that will sustain your outreach efforts for as long as you desire. This is an excellent option for nonfiction authors who have the time to commit to outreach, but who may not want to invest in a full publicity campaign.

“

Kelli did first-rate work on 5 Types of People Who Can Ruin Your Life. This is not pro forma praise. She has consistantly exceeded my expectations and, as an agent, it’s my job to set high ones.

SCOTT EDELSTEIN
Literary Agent

Media Coverage

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“

Kelli is a stellar publicist, writer and researcher. I’ve never know a publicist who can dig up so many great media contracts, going beyond the usual databases to truly do the best possible campaigns for her authors. She is a pro at booking extensive media lineups and coming up with creative ways to promote her books.

BRIANNA YAMASHITA
Marketing Director, Houghton Mifflin

Kelli ran a powerful and successful campaign.

“With the release of my book, 400 Friends and No One to Call, on March 26, 2020, Kelli ran a powerful and successful campaign. Considering the sudden impact of COVID-19 on my book’s message about social isolation, Kelli helped to get me interviews with twenty-seven radio show hosts and in print with AARP, Parade, Babyboomer.com, Psychology Today and other prime outlets. She was also kind, responsive and fun to have as a partner in promotion planning, strategy and delivery.”

VAL WALKER,
Author of 400 Friends and No One to Call

Testimonials

“

When I started working with Kelli last year I had been a journalist for 15 years, and had thousands of interactions with publicists. Kelli far, far exceeded my expectations. She was a delight to work with, and most importantly SHE DELIVERED. Media hits for my book, The Kickass Single Mom, included Fox & Friends, Jenny McCarthy Radio, Oprah.com, Mind Body Green, and scores more. She was open to my ideas and suggestions and worked well with difficult personalities (at times mine!) and was always a pro. Highly recommend!

EMMA JOHNSON
Author, The Kickass Single Mom

“

I had very few expectations for my relationship with my publicist. I’d heard loads of horror stories from ineptitude to absenteeism. Kelli was the opposite, being an absolute professional and a pleasure at all times. She responds to email almost immediately. If I had a question she would answer it. Every time I asked Kelli to contact someone, she did it generally the same day sending me a confirmation. Above all, Kelli has an incredibly positive disposition that makes people want to work with her.

CATHERINE PEARLMAN
Author, Ignore It!

“

I had the great pleasure of working with Kelli for nearly five years at Penguin. She was the publicist for many of my books and both I and my authors were delighted with her work. Kelli is wonderful at pitching books to media – she always searches for just the right angle and she leaves no stone unturned in terms of finding the perfect media outlets for a given book. I highly recommend Kelli to anyone looking for a great book publicist!

SARA CARDER
Editorial Director, Tarcher / Perigee,
Penguin Random House

“

I’ve used different publicists before, and working with Kelli was a dream. She targeted and delivered the exact kinds of interviews I wanted to do! (And I know the producers and show hosts I talked to were equally taken with Kelli. They were thrilled with the quality of guests she sent.) On top of all that, Kelli is kind and I felt this gold-star treatment from day one, as she sent me confirmations, reminders, updates and more. It’s hard to go back to working without her!